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On Accelerated Change: CPG Scoop Podcast

Imteaz joins the CPG Scoop from sunny Sydney and discusses his journey to his current role as Director of Performance Marketing at Reckitt.  Imteaz gained broad experience covering sales, eCommerce, DTC, retail media, and more in 12 different roles over 14 years.  He expands on how success follows when brands focus on things of higher order value, how celebrating failure is crucial in keeping pace with Accelerated Change, and what excites him most about eCommerce in 2023.  

Why you need to learn about ChatGPT right now

The world of technology is constantly evolving and advancing, and one of the most exciting developments in recent years has been the emergence of natural language processing (NLP) technology. NLP allows computers to understand and generate human language, making it a powerful tool for many applications.

One of the most promising examples of NLP technology is ChatGPT. ChatGPT uses advanced algorithms to understand and respond to human language in a natural and human-like way. This makes it a valuable tool for businesses, allowing them to automate customer service and provide quick and accurate answers to common questions.

ChatGPT can also be used in chatbots, improving the user experience and making interactions more natural and engaging. Virtual assistants can provide a more human-like conversational experience, making it easier for people to communicate with machines.

The potential uses for ChatGPT are endless, and as the technology continues to improve, we can expect to see even more exciting developments in the future. In this blog post, we’ll take a closer look at ChatGPT and how it’s set to revolutionize the way we interact with machines.

What is ChatGPT?

At its core, ChatGPT is a significant language model trained by OpenAI. It uses advanced algorithms to understand and generate human language, making it a powerful tool for various applications. With ChatGPT, businesses can automate customer service, providing quick and accurate answers to common questions and reducing the workload on their human employees.

In addition, ChatGPT can be used in chatbots to improve the user experience and make interactions more natural and engaging. It can also be used in virtual assistants, providing a more human-like conversational experience. The potential uses for ChatGPT are endless, and as the technology continues to improve, we can expect to see even more exciting developments in the future.

How does ChatGPT work?

At a high level, ChatGPT uses advanced algorithms to understand and generate human language. It does this by analyzing large amounts of text data and learning the patterns and structures of human language. This allows it to understand and respond to human input in a natural and human-like way.

To use ChatGPT, you simply provide it with a prompt, and it will generate a response. For example, if you provide the prompt “What is the weather like today?” ChatGPT will generate a response like “It’s sunny and warm outside today.”

One of the critical features of ChatGPT is its ability to generate human-like responses. Unlike other language models, which often produce nonsensical or unrelated responses, ChatGPT can generate relevant and coherent responses. This is thanks to its advanced algorithms, which can understand the context and intent of the prompt and generate a response that is appropriate and natural.

What are the potential uses for ChatGPT? Some of the most promising applications include:

  • Automating customer service: ChatGPT can automate customer service, providing quick and accurate answers to common questions and reducing the workload on human employees. This allows businesses to provide faster and more efficient customer support, improving the overall customer experience.
  • Improving chatbots: ChatGPT can be used in chatbots to improve the user experience and make interactions more natural and engaging. By using ChatGPT, chatbots can understand and respond to user inputs in a more human-like way, making the overall experience more enjoyable for users.
  • Enhancing virtual assistants: ChatGPT can provide more human-like conversations with virtual assistants.

Talking Omnichannel Performance Marketing with the CPG Guys

Had the pleasure of answering the below questions from the CPG Guys, full podcast link below.

1) Imteaz, would you walk us through your career progression at Reckitt from territory sales to your role today in performance marketing and highlight some of the pivotal points where you saw transformation starting to accelerate in the omnichannel world?
2) You mentioned that you were an early pioneer in the area of eCommerce, starting back in Australia 8 years ago. You probably have some strong opinions on how consumer goods organizations need to prepare themselves for this digital transformation. What are some of the key enablers you think companies should be leveraging to successfully accelerate this transformation?
3) On the CPG Guys, we have often said the DTC is a non-negotiable imperative fore scaled consumer brands. What are your thoughts on this and what were the capabilities that you needed to have in place to execute a successful DTC strategy? 
4) How did you set about establishing digital marketing & workflow automation for DTC? And how did you go about recruiting talent for the BU? Was it in-house, outside, agency? What are the building blocks here?
5) In your new role in omnichannel performance marketing you seek to drive holistic success for infant nutrition. How do you align measurement principles in brick & mortar vs. eCommerce? What are your core operating principles in this respect?
6) Retail Media has become a considerable component of the marketing mix for consumer goods companies looking to win search. Is this a centralized activity at Reckitt or do the trade teams lead this charge? What are the guiding principles you use is investing against retail media?
7) 1st party data can enable a deeper relationship with your consumers. How does 1P data play into your performance marketing efforts at Reckitt and are you sourcing it from beyond your DTC channel?
8) Are there any emerging trends in digital & eCommerce beyond what we have discussed today that are of particular interest to you and that you recommend our audience follow? What intrigues you about them?

Culture you can’t compete with

Having worked with high performing teams both in the corporate and startup space, the below is a collection of mantras that made the unbelievable happen.

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In our world, only possibilities exist. 

We don’t ask for permission. We for ask for guidance. 

We love risk.

We hate those who are indecisive & make us slow. They are impediments to our collective success.

We are determined. Focused but fair.

Greed tempts us. But we take the better road, as we are in this for the long game. 

We support those who deserve the opportunity, not just those who are born with it.

We love those who “bring it” day in, day out. We believe 90% of success is showing up.

We push. Sometimes too hard.

We make you uncomfortable. More than you have ever been in your life. 

We are the fun side of scary.

We love the rush of achievement – pushing harder and faster than anyone could have ever thought possible. 

We make the most of everything we have. We hate waste. 

We dream of a better future for all peoples and things, and how we will make it happen. 

We create a better world by fixing the problems that are worth fixing.

We won’t let the status quo stop us.

We don’t stop. 

We fight the good fight. 

Our glory is delivery. 

—

Need help commercialising your startup or just curious about corporate innovation? Feel free to connect via LinkedIn, Twitter, Facebook or via my blog; imteaz.com.

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About: Imteaz Ahamed works in the digital space for RB. At the tender age of 6, in the early 90’s his father bought him a 386 PC for $3000, the best investment he could’ve ever made for his son. Imteaz also mentors early stage startups & entrepreneurs from all over the world and is avid fan of hackathons. He is also a StartupBus Mentor and Alumni – the most intense 72 hour startup hackathon in the world.