Imteaz joins the CPG Scoop from sunny Sydney and discusses his journey to his current role as Director of Performance Marketing at Reckitt. Imteaz gained broad experience covering sales, eCommerce, DTC, retail media, and more in 12 different roles over 14 years. He expands on how success follows when brands focus on things of higher order value, how celebrating failure is crucial in keeping pace with Accelerated Change, and what excites him most about eCommerce in 2023.